KFC Zinger Double Down
Be Good, So You Can Be Bad
Brief: KFC Malaysia wanted to launch their most sinful burger at the worst possible time - health trends have never been more popular in the country.
Solution: By hijacking these health trends, telling people to eat their veggies, exercise and live healthy so they can have the ultimate reward - KFC Zinger Double Down.
Case Study Video
Radio (Campaign)
Cinema
Case Study Board
Credits
Agency: Naga DDB Tribal
Chief Creative Officer: Alvin Teoh
Executive Creative Director: Paul Lim
Creative Director: Suryadipura Salleh, Jeremy Yeoh
Creative Group Head: Rachel Hoo
Senior Copywriter: Candice Chhoa
BM Copywriter: Zhafirry Fenner Zakaria
Chinese Copywriter: Ng Ka Chi
Art Director: France Chai
Head of AV: Sharon de Silva
Senior AV Producer: Venus Chen
Business Unit Head: Sharon Woodford
Account Director: RZ Chew
Senior Account Manager: Brian Khoo
Senior Account Executive: Tan Kel Vin
Production House: D1 Production
Film Director: Dick Chua
Film producer: Jorene Chew
Director of Photography: Kenz Koh
Art Department: Eddy Sih
Food Stylist: Maria & Yin Ling
Posthouse: Asia-Pacific Videolab
Audio House (Film): GT Records
Producer: Anand Shashidharan
Music Composer: Chin Jim Khim
Sound Engineer: Shaktyvel Neelamekan
Audio House (Radio): Fuse Adventures in Audio
